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ATG brings Swedish racing to US with TVG partnership

19th September 2018 6:44 am GMT

Sweden’s state-owned horse racing operator ATG has agreed a cooperation deal with Paddy Power Betfair’s TVG to allow American customers to bet on Swedish horse races.

Beginning this week, 45m American households will be able to bet on ATG’s products through TVG’s horse racing TV network, which offers up to 15 hours of horse racing daily.

"This is a unique possibility for ATG to reach out to horse racing bettors in USA and will also be a [...]

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