London-based IMG Arena has launched a new integrity-focused partnership programme for sports betting operators and suppliers.
The Alliance programme requires member partners to commit to only using official data and streaming services for IMG Arena-represented events, such as golf’s PGA Tour.
In addition, companies must agree to provide integrity information to governing bodies and integrity units, pass strict KYC approvals, and abide by terms and conditions imposed by rights holders.
The collaboration is being implemented across IMG Arena’s [...]
