Sports data provider Genius Sports and NASCAR have partnered to develop an official NASCAR live-betting product.
NASCAR said that the agreement represents a first step toward creating an advanced live betting product that will drive fan interest and deepen engagement with the sport.
The partnership will see Genius Sports utilise the official NASCAR data feed to build a “high-end live betting product” for sportsbooks in regulated markets around the world, featuring up-to-the-minute odds and a suite of [...]
