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888 to cash in on Italian market with Endemol deal

13th May 2010 8:07 am GMT

888 Holdings plc has announced a new joint venture with TV production company Endemol Italy, under which the two parties will launch a comprehensive gaming offering on 888.it including several Endemol brands during the second half of 2010.

Through the agreement, the new gaming offering will benefit from the exclusive use of Endemol brands in the Italian market, including the likes of Big Brother and Deal Or No Deal.

The joint venture will operate under 888's licence [...]

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