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Ladbrokes Forms New JV for South Africa Online Launch

18th February 2010 8:35 am GMT

Targeting the untapped potential of the South African online gaming market, Ladbrokes plc has formed a new joint venture to launch an online sportsbook ahead of the football World Cup in June through a partnership with KaiRo International Group, a leading operator of casinos and electronic gaming rooms throughout Africa.

The 60:40 joint venture will see the companies apply for a licence in the Western Cape Province of South Africa, allowing Ladbrokes to advertise its new [...]

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