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Unibet Launches B2B, Signs Paf as First Customer

17th February 2010 8:48 am GMT

Barely two months into the new year and we already have our third announcement by a major online gaming operator of a move into the fast saturating B2B market. Today it was Unibet's turn, entering the B2B sports betting market with a three year contract to supply Åland's Paf.

Unibet said that it had carried out investigations into how best to structure its B2B business in order to protect the integrity of its B2B customers and [...]

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