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At The Races Forms New JV to Exploit Racing Rights

12th January 2010 10:17 am GMT

At The Races and the Racecourse Media Group have entered into an equal participation joint venture, pooling their respective international distribution rights to all UK and Irish racecourses to create a new unified broadcast service which will be tasked with maximising the revenue opportunities for British and Irish racing.

The new joint venture will look to exploit the international distribution rights for all UK and Irish racecourses in important pari-mutuel markets such as Italy, France, South [...]

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