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Betsson B2B unit enters Chinese gaming market

8th February 2011 8:41 am GMT

The business-to-business unit of Swedish online gaming operator Betsson AB is establishing a foothold in the lucrative Chinese gaming market in cooperation with a Chinese joint venture targeting the sports lottery sector.

According to Betsson, one party to the joint venture is a Chinese state-owned company, together with another local business.

As revealed exclusively last month by Gaming Intelligence’s sister publication GIQ, China is currently in the process of issuing online gaming licences in the sports lottery [...]

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