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Betsson B2B unit enters Chinese gaming market

8th February 2011 8:41 am GMT

The business-to-business unit of Swedish online gaming operator Betsson AB is establishing a foothold in the lucrative Chinese gaming market in cooperation with a Chinese joint venture targeting the sports lottery sector.

According to Betsson, one party to the joint venture is a Chinese state-owned company, together with another local business.

As revealed exclusively last month by Gaming Intelligence’s sister publication GIQ, China is currently in the process of issuing online gaming [...]

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