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Bally launches new interactive division

4th October 2011 8:08 am GMT

Following rivals IGT, WMS and Aristocrat, US gaming solutions provider Bally Technologies Inc. has entered into the online gaming arena for the first time, setting up a new business division Bally Interactive.

The new Bally Interactive division will encompass the company's mobile, internet, and social initiatives, complementing its traditional games and systems business lines which includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms.

Through Bally [...]

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