iGaming platform provider BtoBet has expanded its white label partnership program in Latin America through a new deal with Venezuelan bookmaker Camanbet.
The agreement will see BtoBet supply its Neuron technology platform across Camanbet’s online and retail betting network.
“I am positive that BtoBet’s technologies will help Camanbet reach its set goals and put it at the forefront of the domestic industry in Venezuela,” said BtoBet chief marketing officer Sabrina Soldà.
“I am also pleased that through this agreement Camanbet will make good use of BtoBet’s new retail solution to target those non-registered players through our innovative rapid registration process, allowing them to eventually target them with dedicated and tailored marketing offers, and eventually diversify their strategy.
“This I am sure will bolster the betting experience that Camanbet provides at the retail level allowing their players to truly enjoy the interaction and live sports action that they so uniquely provide in each of their betting outlets.”
Camanbet president Carlos Costa added: “We care about our players, not only by providing them with the most complete betting offers available, but going that extra mile to ensure that their betting experience both on the online and our extensive retail network is unrivalled.
“We look forward to collaborating with BtoBet who like us share the same thirst for innovation and passion for sports.”