Monkey Knife Fight expands eSports reach with Enthusiast Gaming

US fantasy sports operator Monkey Knife Fight (MKF) has expanded its eSports offering through a new partnership with Toronto-based Enthusiast Gaming, owner of the Luminosity Gaming eSports division.

The deal will allow operator to expand its product to Enthusiast Gaming’s platform of more than 200m gamers, including its network of top eSports influencers.

“Working with Enthusiast Gaming is a great opportunity for MKF to expand our eSports business,” said Monkey Knife Fight founder and CEO Bill Asher. “The size and power of the eSports audience is undeniable. Enthusiast Gaming, with the largest gaming network in North America, has the ability to promote the MKF brand to all esports fans and gamer communities.”

Enthusiast Gaming CEO Adrian Montgomery said: “We have seen fundamental shifts in how audiences consume content. Now more than ever, communities, influencers and user generated content are extremely valuable for brands looking to engage with these demographics.

“Our platform of diverse assets allows us to partner with brands like Monkey Knife Fight, and provide a customized marketing solution to drive eSports fans to its rapidly growing fantasy sports platform. One of our key growth drivers this year is direct sales which enables us to leverage our entire platform, and create custom content to connect advertisers with our communities. Our partnership with Monkey Knife Fight is just one example of how we can creatively use our platform to reach a brand’s specific target market.”

Enthusiast’s eSports division, Luminosity Gaming, consists of 7 professional eSports teams under ownership and management, including the Vancouver Titans Overwatch team and the Seattle Surge Call of Duty team.