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Svenska Spel appoints new Games and Lotteries CEO

16th March 2012 8:57 am GMT

Svenska Spel has appointed former Nike marketing director Peter Zäll as CEO of its Games and Lotteries division, which includes online, as it embarks on a restructuring of the business.

Svenska Spel CEO Lennart Käll said that Zäll’s experience in leading organisations through change would be key for the company.

Zäll joins Svenska Spel from MoeJoe’s AB, a health food and beverage retailer which he founded in 2010 after serving for four years as CEO of Danish [...]

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