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Bodog Asia appoints new digital marketing chief

27th November 2012 9:56 am GMT

Bodog Asia has announced the appointed of Torbjorn Wallin as its new chief digital marketing officer.

Wallin joins Bodog from bwin.party digital entertainment, where he served as head of pokerroom.com until September of this year. He will be based at Bodog Asia’s headquarters in Manila, Philippines.

The company said Wallin’s role is seen as critical to the ongoing growth of Bodog88.com, as social media, mobile and internet marketing overtake traditional ‘above the line’ marketing methods in importance.

“Digital [...]

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