Sports betting supplier Kambi has confirmed the appointment of Mattias Frithiof as SVP of investor relations and sustainability.

Frithiof is tasked with leading Kambi’s investor relations strategy and building strong relationships with investors, sell-side analysts and other key stakeholders.

He will also communicate the supplier’s financial performance and growth strategy to the analyst and shareholder communities, and lead the company’s corporate social responsibility strategy.

Frithiof joins Kambi after 15 years in finance and investor relations, most recently serving as head of investor relations at Stockholm-listed audiobook and e-book streaming services company Storytel.

“We are delighted to welcome Mattias to Kambi. His extensive experience in investor relations, coupled with his strong financial background, will be invaluable as we seek to create greater shareholder value,” said Kambi CFO David Kenyon.

“As we continue to strengthen our position as a leader in the global sports betting market, Mattias will play a key role in ensuring our investor communications and sustainability initiatives remain best-in-class and aligned with our strategic goals.”

Frithiof said of his new role: “I am delighted to join Kambi at an exciting time for the company and to be part of its next phase of development. I look forward to building upon Kambi’s close relations with investors and other stakeholders, further establishing an IR department that matches Kambi’s high standards and ambition.”

Shares in Kambi Group plc (STO:KAMBI) were trading 0.81 per cent lower at SEK123.00 per share in Stockholm Thursday morning.