Allwyn’s group head of responsible gaming, Nicole Garrett, has been appointed as chief executive officer of the United Kingdom’s Bingo Association.
Garrett will succeed long-serving incumbent Miles Baron, who is stepping down at the end of June after more than 13 years with the association, which also comprises the National Bingo Game Association (NBGA) and bingo services provider Meeron.
Garrett serves as group head of responsible gaming at Allwyn, leading international initiatives focused on safer play.
Her previous roles include head of corporate affairs at bet365 and head of policy at the Betting and Gaming Council (BGC).
“We are delighted to confirm the appointment of Nicole Garrett as our new CEO,” said the chairmen of BA, NBGA and Meeron. “Nicole brings an exceptional breadth of experience from across the wider gaming sector, with a strong track record in policy development, regulatory engagement, and responsible gaming. We are confident she will provide outstanding leadership as the bingo industry navigates an evolving regulatory and commercial landscape.”
Commenting on her appointment, Garrett said: “I am thrilled to be joining the Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron at such an important time for the bingo industry. Bingo plays a unique and valued role within local communities, and I am very much looking forward to working closely with members and stakeholders to support the sector and help shape its future.”
Baron recently helped to secure the abolition of Bingo Duty in the UK Budget from April 2026.
Bingo duty is currently charged at 10 per cent on profits, and its removal will go towards supporting the 7,000 jobs in the sector.