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PMU hires Samuel Loiseau as new chief marketing officer

20th March 2015 7:48 am GMT

French gaming operator Pari-Mutuel Urbain (PMU) has appointed Samuel Loiseau as its new chief marketing and client officer, replacing the departed Cyrille Giraudat in the role.

Loiseau joined the company earlier this week, and will serve on its executive management board.

He joins the operator from French telecommunications giant SFR, where he served in a number of senior marketing roles, most recently as brand, market research and retail director. In that role, [...]

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