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Smarkets appoints Alexander Wheldon as new CMO

16th June 2015 7:41 am GMT

Betting exchange operator Smarkets has appointed Alexander Wheldon to the newly created role of chief marketing officer.

The company said that the role was created to expand upon Smarkets’ recent growth over the past year, support development of its primary UK customer base, and help the business enter new markets.

Wheldon has been involved as an executive and founder across the iGaming and advertising markets for his entire career. Prior to joining Smarkets, he was founder and [...]

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