Scientific Games Corporation has appointed Dan Savage as vice president of corporate marketing, where he will work closely with the company’s gaming, lottery and interactive divisions.

Savage will work with the three divisions to “identify, evaluate and leverage” opportunities to increase player appeal and positioning in the marketplace.

Additionally, the company said that he will provide leadership in the planned integration of Scientific Games and Bally Technologies.

“Dan is a passionate leader with an eye for detail and an unwavering commitment to continuous improvement,” said Scientific Games president and CEO Gavin Isaacs. “His expertise in marketing, product definition, brand management, product and customer research, and experience in company integrations will greatly benefit and speed the transformation of Scientific Games as we begin this exciting new journey as a larger, customer-centric company.”

Most recently, Savage served in a similar role for Bally between until 2013, where he was responsible for overall branding of the company, products and product differentiation.

Prior to that, he was head of one of the business units of 3M Company, where he also served as global business manager for 3M Touch Systems, a leading supplier of touch-screen displays to the gaming industry.

“There is nothing more important than building trust, integrity and ongoing value in the company's brand,” said Savage, following his appointment. “I look forward to building a world-class team that helps deliver the most compelling gaming experiences in the industry.”

Shares in Scientific Games Corporation (Co. Data) (NASDAQ:SGMS) closed at $10.15 per share in New York Monday.

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