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Fresh 8 poaches PERFORM’s McChesney for commercial role

15th March 2016 6:45 am GMT

Advertising solutions provider Fresh 8 has appointed former PERFORM Group commercial betting manager Sarah McChesney as its new commercial manager.

The appointment will see McChesney tasked with expanding Fresh 8's network of sports publishers and sports betting operators to drive growth.

She joins from PERFORM where she spent three years, first as strategic campaign manager before moving to the commercial manager role, in which she held overall responsibility for betting advertising revenue, affiliate sales and betting product development. Her previous [...]

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