New York-listed gaming supplier Scientific Games has strengthened its new Sportsbook Operations Team in Gibraltar with the addition of three new marketing executives.

The newest additions to the SG Digital group will drive marketing services as part of the Sportsbook Operations Team, bolstering the company’s B2B and B2G offerings in support of its Lottery, Gaming, and Sports Betting customers.

The company said that newly appointed Charlie Riggs, Rick Leask and Allison Lynch will take SG Digital’s Marketing Services operation to the next level, leveraging decades of experience from industry-leading operators such as William Hill and Playtech.

They are tasked with managing brand and customer research, acquisition and retention, optimisation, analytics, and other day-to-day sportsbook functions, supported by a team of 25.

“These hires immediately ramped up our sportsbook efforts, empowering us to continue to build top-tier sportsbook technology for our global partners while simultaneously managing daily operations,” said Keith O’Loughlin, SVP Sportsbook at SG Digital.

“We’re thrilled to have talented individuals with deep industry experience on board; Marketing Services will further cement our position as a leader and innovator in the sports betting industry.”

The new Sportsbook Operations service, supported by a team of industry experts based in Gibraltar, offers sports betting operators seamless solutions to manage the day-to-day tasks of running a sportsbook.

Shares in Scientific Games Corporation (NSQ:SGMS) closed in New York Wednesday down 2.97 per cent at $20.57 per share.

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