EveryMatrix has appointed Nikolina Gabelica as head of lottery as the supplier looks to expand into the segment.
Building on the supplier’s recent deals with the Hungarian National Lottery (SZRT) and Finland’s Veikkaus, Gabelica has been tasked with leading EveryMatrix’s commercial and product strategy for its lottery partners.
She brings more than 20 years’ experience from Croatian national lottery Hrvatska Lutrija, including roles such as head of iGaming, deputy director, and most recently director of business development and marketing.
She also served as executive chair of a working group for marketing and communications for European Lotteries.
“Nikolina is hugely respected in the lottery world with vast experience in the retail and digital requirements lotteries have today,” said EveryMatrix CEO Ebbe Groes. “These businesses are having to continually adapt to new technologies and cater to a new generation of customers who are looking for instant entertainment across both classic lottery and online-mobile products.
“We work with some of the most progressive WLA-members today with a proven track record of delivering game-changing technologies that are taking these organisations to new heights. I’d like to wish Niki well as we strive to expand our reach even further in the lottery space.”
Commenting on her new role, Gabelica said: “I’m grateful for the warm welcome extended by the fantastic team here. My 20+ years of lottery and gaming experience fits perfectly with EveryMatrix, offering a diverse perspective that I will use to focus on strategies for both existing and new WLA member organisations and lottery clients.
“EveryMatrix’s modular, API-driven solutions are ideal for global lotteries looking to launch or expand their digital presence and I’m looking forward to meeting customers at ICE 2024.”