Casino and sportsbook solutions provider Soft2Bet has strengthened its Latin American team with the appointment of Nicolás Campano as sales director.
Campano most recently served as sales director at Yggdrasil, and prior to that worked for Play’n GO and R.Franco Digital.
In his new role, Campano will focus on developing Soft2Bet’s South American client base for products including the newly launched Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings, and games from its slots studio ELA Games.
“Nicolas joining Soft2Bet is a fantastic addition to our team,” said Soft2Bet chief business development officer Martin Collins. “Latin America is one of the fastest growing regions in the world for iGaming and he will bring energy, drive and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our LatAm footprint.”
Commenting on his appointment, Campano said: “I am thrilled to be joining Soft2Bet as sales director LatAm. I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets in LatAm.”
Soft2Bet is currently in the process of entering Mexico’s regulated iGaming market, and has further plans to expand its regulatory footprint in the region in the near future.