Future Anthem hires VP of business development for Americas

London-headquartered data and AI specialist Future Anthem has appointed John Atkinson as vice president of business development for the Americas.

Atkinson previously held senior business development roles with 888 and Genius Sports and most recently served as vice president of business development for casino at FanDuel.

“The race to real-time personalisation is well and truly underway,” said Future Anthem CEO Leigh Nissim. “As the American interactive markets mature and the focus increasingly turns towards profitability and ROI, it’s more important than ever that operators leverage their data with AI to personalise player experiences to drive loyalty with additional engagement.

“We are delighted to announce the appointment of John as VP of Business Development – he will be a huge boost to Anthem thanks to his extensive experience in the industry and deep understanding of US operators. We look forward to further embedding real time AI across the US and creating long-term working relationships throughout the region.”

Commenting on his appointment, Atkinson said: “I am thrilled to be joining Future Anthem – a leader in AI and real-time personalization. I look forward to leading Future Anthem in the Americas as we bring our first-class products to partners across the region.

“It’s a fantastic time to join the team and I’m ready to help drive the business towards its goals.”