Rubens Barrichello joins SOFTSWISS as LatAm director

iGaming software provider Softswiss has named former F1 star Rubens Barrichello as a non-executive director for Latin America.

The company said that Barrichello’s deep-rooted experience in sports will provide Softswiss with valuable insights to elevate its sports betting platform and other products to new heights, as it looks to build a strong presence in the LatAm region.

Barrichello is a household name in his native Brazil and popular worldwide after a 28-year career in Formula 1, including five years at Ferrari as teammate to Michael Schumacher.

Barrichello now competes as a driver in the Brazilian Stock Car Pro Series with the Full Time Sports racing team.

“Softswiss welcomes Rubens Barrichello on board,” said SoftSwiss founder Ivan Montik. “Having him join our team is a strategic step for us. Barrichello's collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors Softswiss' partnership approach.

“His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”

Commenting on his appointment, Barrichello said: “The iGaming field has shown remarkable growth both in Brazil and globally. Joining Softswiss, I am delighted to become one of the drivers of this process in Latin America. I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region.”