Affinity Interactive appoints Scott Butera as president and CEO

Betting and gaming operator Affinity Interactive (AI) has promoted Scott Butera to president and chief executive officer.

Butera recently served as CEO of AI’s Sports Information Group business, where he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form.

In his new role, Butera will set strategy and oversee operations for the company’s portfolio of casinos resorts across Nevada, Missouri and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Butera previously served as president of Fubo Gaming and also held CEO and president positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world,” said Affinity Interactive chairman James Zenni Jr, who also serves as founder, president and CEO of Z Capital Group.

“I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms.”

Commenting on his appointment, Butera said: “Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings - both across digital media platforms as well as in-person gaming - remains a driving force behind the business’ success.

“I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities.”

Affinity Interactive is a portfolio company of Z Capital Partners, the private equity fund management arm of Z Capital Group.