Entain names Dafne Guisard as COO

Betting and gaming operator Entain has appointed Dafne Guisard to the newly created role of chief operating officer (COO).

Guisard will join the operator in January and will be responsible for driving global strategic planning, M&A integration and customer service organisation.

She joins the London-listed operator after three years as chief strategy, transformation and digital officer of Kraft Heinz Company in Chicago.

During her tenure at Kraft Heinz, she oversaw a global 10-year growth strategy and developed new operational models.

Before her time at Kraft Heinz, Guisard spent nine years at Anheuser-Busch InBev in a variety of roles.

Guisard is the first C-suite hire under the new leadership of CEO Gavin Isaacs, who took up his position in September.

“Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale,” said Isaacs.

“Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”

Shares in Entain plc (LSE:ENT) were trading 0.95 per cent lower at 730.01 pence per share in London Friday morning.