EveryMatrix signs multi-state casino aggregation deal with betPARX

iGaming supplier EveryMatrix has agreed a multi-state casino aggregation deal with existing US partner betPARX.

The supplier’s aggregation platform SlotMatrix will provide betPARX with a comprehensive library of best-performing games from leading suppliers in New Jersey, Michigan and Pennsylvania.

“I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers,” said EveryMatrix Americas president Erik Nyman. “Once Live, EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date.

“As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

EveryMatrix already provides content from its in-house game development studios to betPARX via its CasinoEngine platform.

“betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players,” said betPARX senior director of interactive marketing Gil Bushkin. “EveryMatrix's capabilities support betPARX's vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

EveryMatrix currently holds North American licences in New Jersey, Michigan, West Virginia, Connecticut and the Canadian province of Ontario, with the licensing process underway in Pennsylvania.