Gaming supplier Bragg Gaming has extended its North American content supply deal with BetMGM to include New Jersey.

BetMGM’s New Jersey customers will initially have access to titles such as Egyptian Magic from Bragg’s Atomic Slot Lab studio, with further titles from the supplier’s proprietary games studios and partner studios expected to roll out in the coming weeks.

Bragg already provides iGaming content for BetMGM players in Michigan and Pennsylvania.

“We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from our new proprietary studios and exclusive games from our third-party studio collaborations,” said Bragg Gaming chief operating officer for the Americas Kunal Mishra.

“The new launch with BetMGM extends our successful execution of this strategy, which we expect will help drive consistent, long-term growth. We are pleased to now provide their New Jersey players with our high-quality, engaging content.”

Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 0.83 per cent higher at CAD$6.09 per share in Toronto Wednesday.