Playtech goes live with Hard Rock Bet in New Jersey

Playtech has completed the first milestone in its strategic partnership with Hard Rock Digital (HRD) after launching a range of games with Hard Rock Bet in New Jersey.

Playtech has delivered a range of games through HRD’s existing proprietary platform, including RNG slots and live dealer games, alongside table games featuring several Playtech-developed Hard Rock Bet branded games.

The partnership has also seen the release of a dedicated Blackjack table with more to follow.

“Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience,” said Playtech vice president of US business operations Jonathan Doubilet. “By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”

Hard Rock Digital senior vice president of casino Grant Williams commented: “We’re committed to having the best product in the market, and our first dedicated table - which will be one of many bespoke developments - is yet another way we are providing legendary entertainment to our players.

“We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”

Shares in Playtech plc (LSE:PTEC) were trading 0.89 per cent higher at 455.00 pence per share in London Tuesday morning.