Slot studio AvatarUX has entered the United States for the first time after launching its content with Caesars Palace Online Casino in Michigan.

The milestone launch marks the first step as the supplier looks to grow its footprint in the US and Canada through a distribution agreement with Light & Wonder.

“Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand,” said AvatarUX CEO Lara Falzon.

“It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Caesars Digital senior vice president and chief iGaming officer Matthew Sunderland said: “We are pleased to be the first operator in the US to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop.

“This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

Light & Wonder senior director digital partnerships and 2024 Gaming Intelligence Hot 50 winner Steve Mayes added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”