Pragmatic Play expands African presence with Betfounders integration

iGaming solutions provider Pragmatic Play has expanded its footprint in Africa through a multi-product partnership with online casino platform provider Betfounders.

Pragmatic Play’s complete portfolio of slots, live casino and virtual sports content will be integrated with the platform, giving operator partners access to an array of content including popular titles such as Sweet Bonanza, Gates of Olympus, and Sugar Rush.

The partnership boosts Pragmatic Play’s presence in Africa, with a particular focus on Kenya, Tanzania, Uganda and Ghana.

“Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider,” said Rami Abi Ramia, vice president of Africa at ARRISE powering Pragmatic Play. “With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.”

Betfounders CEO Artur Harutyunyan commented: “Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth.

“Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”