Fast Track to deliver CRM solution to Bluechip Casino

Malta-headquartered Fast Track has been selected by Curacao-licensed operator Bluechip Casino to elevate its player engagement strategies.

The deal will see Fast Track integrate its real-time engagement automation platform to deliver personalised experiences across the operator’s player base.

“We are always very excited about working with partners who share our dedication to customer loyalty and satisfaction,” said Fast Track CEO and co-founder Simon Lidzen. “Bluechip.io's steadfast commitment to prioritising the player experience aligns perfectly with our mission at Fast Track.

“Together, we look forward to enhancing the end-user experience, leveraging our innovative solutions to drive engagement, retention, and ultimately, long-term loyalty.”

A spokesperson for Bluechip added: “Our quest for a partner to help us tackle automation challenges and offer an unparalleled experience to our loyal players led us to Fast Track. The tailored solutions they offer align seamlessly with our vision to deliver personalised experiences that resonate with our global player base, setting new benchmarks for customer satisfaction.”