Bragg Gaming extends reach with Light & Wonder

Bragg Gaming Group is expanding its reach through a casino content distribution deal with Light & Wonder.

The deal will see Bragg’s portfolio of games made available to operators in European and North American markets via Light & Wonder, including games from its proprietary studios Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games.

“Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games,” said Bragg Gaming chief executive Matevž Mazij.

“We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”

Steve Mayes, senior director of digital partnerships at Light & Wonder, commented: “We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network. 

“This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and excited to further expand our portfolio of games partners.”

Bragg’s tie-up with Light & Wonder comes one month after the company launched a strategic review of its operations.

Shares in Bragg Gaming Group Inc. (TSE:BRAGG) closed 2.25 per cent lower at CAD$8.25 per share in Toronto Monday, while shares in Light & Wonder Inc. (NASDAQ:LNW) gained 3.65 per cent to close at US$90.37 per share in New York.