Fast Track to integrate CRM tools with Altenar

Fast Track has agreed a deal to integrate its CRM solutions with Altenar’s player account management (PAM) platform.

The agreement brings together Altenar’s iGaming platform with Fast Track’s expertise in scalable player engagement solutions, giving Altenar’s operator partners a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions.

“We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence,” said Altenar commercial director Charlie Williams. “This collaboration signifies more than just a partnership; it's a synergy of strengths, combining Altenar's robust PAM with Fast Track's unparalleled expertise in player engagement and retention.”

Fast Track CEO and co-founder Simon Lidzén added: “Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry. Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”