Fast Track partners Playstar Casino in New Jersey

Malta-headquartered Fast Track has agreed a deal to integrate its CRM solutions with Playstar Casino in New Jersey.

Playstar will utilise Fast Track’s services to enhance player engagement through AI-powered customer journeys and 1:1 experiences built for each player.

“At Playstar, the player experience is paramount,” said Playstar Casino chief marketing officer Jon Bowden. “Fast Track was the obvious choice for us due to their commitment to supporting our growth goals.

“We're keen to automate the bulk of our strategy and work with the most advanced technology for personalization and modeling.”

Fast Track managing director Americas, Jean-Luc Ferrière, added: “It's always exciting for us to partner with an operator so dedicated to offering an unparalleled player experience. The team is very keen to start collaborating with Playstar to help them achieve and exceed their business objectives.”