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Retention specialist Optimove wins trio of new partnerships

6th February 2015 9:08 am GMT

Tel Aviv-based Optimove has secured three new partnerships to launch its automated solutions which are designed to boost revenue and customer lifetime through personalised targeted advertising campaigns.

Among the three customers are two social casino developers, Russian studio and World Poker Club operator Crazy Panda and OMG! Fortune Slots creator LuckyFish Games. Tthird, Jelly Button Games, develops multiplayer casual titles.

They join a number of leading social casino operators such as Zynga, Bally Technologies’ Dragonplay and Caesars [...]

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