Daily fantasy sports operator FanDuel has signed up nearly half of the sides in the National Basketball Association (NBA), agreeing multi-year exclusive partnerships with thirteen teams.
FanDuel will have access to a range of marketing assets, from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives.
The operator will also collaborate with the individual organizations to bring unique experiences to fans, including exclusive player meet-and-greets and VIP road trips to [...]
