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Zynga launches SponsoredPLAY advertising solution

12th October 2015 7:00 am GMT

Zynga is looking to improve the way customers engage with its advertising partners through the launch of SponsoredPLAY, a new solution that offers gamified ad content themed around its core games.

Effectively a game within an advert, SponsoredPLAY has been developed by Studio E, Zynga’s in-house team dedicated to developing new and innovative ways for players interact with brands.

“At Zynga we believe the next wave in mobile advertising will be SponsoredPLAY,” [...]

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