Zynga is looking to improve the way customers engage with its advertising partners through the launch of SponsoredPLAY, a new solution that offers gamified ad content themed around its core games.
Effectively a game within an advert, SponsoredPLAY has been developed by Studio E, Zynga’s in-house team dedicated to developing new and innovative ways for players interact with brands.
“At Zynga we believe the next wave in mobile advertising will be SponsoredPLAY,” vice president of global brand [...]
