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Better Collective expands UK presence with The Daily Telegraph deal

19th September 2019 8:23 am GMT

Stockholm-listed iGaming affiliate Better Collective has entered into a strategic commercial partnership with British newspaper The Daily Telegraph.

Looking to better educate UK bettors, the partnership includes Better Collective delivering its technology and content for sports betting and casino across the newspaper’s non-editorial products including iGaming.

Better Collective said that the commercial relationship, which will be co-branded with its flagship product bettingexpert.com, provides the affiliate with an additional marketing channel to operate, market, and manage customer contacts [...]

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