SBTech to launch first sportsbook for Genesis Global

Sports betting technology provider SBTech has agreed a long-term deal to launch a new sportsbook platform for Malta-based operator Genesis Global.

The multi-jurisdictional deal will see Genesis Global enter the sports betting arena for the first time with its casino brands, which include Casino Cruise, SpinIt and Sloty.

“We’re excited by Genesis Global’s vision and growth plans,” said SBTech chief development officer Andrew Cochrane. “Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”

Genesis Global CEO Ariel Reem commented: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.”

“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets. We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”