Alea signs up for FAST TRACK’s CRM platform

Malta-based iGaming software provider FAST TRACK has signed a deal to provide its customer relationship management (CRM) solution to operator Alea.

FAST TRACK will provide Alea’s flagship SlotsMillion online casino with its real-time player engagement platform, allowing the operator to centralise all aspects of player communication and rewards.

The FT CRM solution has the flexibility to allow SlotsMillion to create advanced segmentation, as well as automate a wide range of communications and rewards.

“We are excited to take the next step in enhancing our player engagement,” said Alea CEO Pau Puigpelat Barrado. “We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”

FAST TRACK CEO Simon Lidzén commented: “In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”