United Remote signs up for Fast Track’s player engagement tools

iGaming software provider Fast Track has signed a deal to provide its customer relationship management (CRM) solution to Malta-based casino aggregator platform United Remote.

Fast Track will provide United Remote with its real-time player engagement platform, allowing the platform provider to centralise all aspects of player communication and rewards.

United Remote, which holds licences in Malta and Spain, will roll out the FT CRM solution across its platform over the coming twelve months.

“We are very excited to work with United Remote,” said Fast Track CEO and co-founder Simon Lidzén. “They are fast-growing and ambitious, with some interesting ideas for player engagement. The flexibility that we are able to offer with FT CRM makes it a very good fit for a business with creative ideas. We are looking forward to a great long term partnership.”

United Remote CEO Jeremy Fall said: “We believe that in order to succeed in the future we need the right technology that enhances service and value for our customers. FT CRM is the solution we have been looking for to manage our player engagement.

“The platform’s impressive real-time capabilities are just what we need to support our player retention strategies as we continue to grow.”