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Scientific Games launches new Willy Wonka-themed linked instant game

10th November 2020 10:19 am GMT
SG's first Willy Wonka Golden Ticket game

New York-listed supplier Scientific Games has re-launched its record-breaking Willy Wonka Golden Ticket linked instant game, this time featuring a new second chance promotion which gives players the chance to win $1m a year for life.

The first Willy Wonka Golden Ticket game released in 2017 broke all records, amassing double the sales of any previous linked instant lottery game in the United States.

Created in partnership with Warner Bros. Consumer Products, the new game offers players more fun and more ways to win, with the Colorado Lottery becoming the first to launch the $10 game. Additional US lotteries are scheduled to launch the title throughout the first half of 2021.

“Willy Wonka Golden Ticket is inspired by one of the most beloved films of all time, and in the lottery industry it is especially known for the record-breaking linked instant game that lit up US lottery retail sales in 2017-18 with over $1bn in lottery tickets printed over the course of our first offering,” said Kyle Rogers, vice president of North American instant products for Scientific Games.

The game also features an Everlasting Million Second Chance promotion that includes a four-day/three-night trip for winners and a guest, as well as the opportunity to participate in the Everlasting Million Challenge, an event to be held during Summer 2022 in Las Vegas.

This will see three rounds of games each themed to the brand: Golden Egg, Everlasting Gobstopper and the Golden Ticket, with every trip winner securing a cash prize from $1,000 up to the chance to win the everlasting million.

“We were pleased with how well the first game performed, indexing at 155 over the first 15 weeks, and we are thrilled to be the first lottery to kick off the newest Willy Wonka Golden Ticket game,” said Tom Seaver, director of the Colorado Lottery.

“Our players like fun, excitement and value. The Willy Wonka brand delivers the fun and excitement, while the Everlasting Million Second Chance opportunity delivers the added value in the form of a chance to win a lifetime prize of $1 million.”

The Everlasting Million Challenge also allows participating lotteries the option to offer entrants a chance to win a trip instantly, with a minimum of 20 instant-win trips to be awarded to players across all participating lotteries.

“Our game design and marketing teams knocked it out of the chocolate factory once again. Like the Everlasting Gobstopper from the movie, the everlasting million-dollar prize never gets smaller and never disappears,” added Rogers. “The new Willy Wonka Golden Ticket game has all the elements to be even better than the first.”

The new Willy Wonka Golden Ticket is Scientific Games’ ninth linked instant game since the supplier pioneered the concept in 2007. The first game saw 18 lotteries participate in 23 linked game launches.

Shares in Scientific Games Corporation (NSQ:SGMS) closed down 3.47 per cent at $34.75 per share in New York Monday, having hit a new 52-week high of $41.74 per share earlier in the day.

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