Scientific Games introduces new Punch N’ Play scratch card innovation

Lottery supplier Scientific Games has launched its new Punch N’ Play instant scratch game innovation with lottery partners in North America.

Punch N’ Play is a patented game enhancement which sees players scratch coordinates and mark the corresponding play spots on the grid to match three symbols. The opportunity to win continues as the players fold the ticket, punch out the perforated holes, and scratch for more prizes.

The new scratch tickets will soon be live with three lottery partners, with the Louisiana Lottery launching the $5 New Orleans Saints games, followed by Loto-Québec’s launch of the sports-themed CAD$5 Le billet game, and Atlantic Lottery’s upcoming launch of the wintery CAD$3 Winning Snowballs game later this month.

“Building an instant game portfolio that responsibly maximizes profit for lottery beneficiaries is truly a balance of art and science,” said Danielle Hodges, director of Global Product Innovation & Development for Scientific Games.

“At Scientific Games, data helps strike that balance. The play experience at every price point, playstyle and product enhancement in the portfolio should be strategically planned to entertain players and deliver sales performance.”

Louisiana Lottery president Rose Hudson commented: “The Louisiana Lottery is always on the lookout for innovative ways to enhance the gaming experience for our players. We thought Punch N’ Play was truly a unique concept and saw it as a perfect match for this year’s New Orleans Saints-branded game and are proud to be the first lottery to offer it to players.”

Loto-Québec senior product manager Catherine Dumont added: “Punch N’ Play scratch tickets offer a whole new gaming experience for players. When Scientific Games showed us our ticket design, we found it truly innovative.

“Le billet sports from Loto-Québec features holes that players can punch and makes them feel like they’re at the heart of the sporting action - whether that’s soccer, baseball or football.”