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Lotto Hessen partners Paymaxs to launch mobile offering

18th July 2014 7:15 am GMT

The lottery of the German state of Hessen has agreed a partnership with lottery service provider Paymaxs to develop a mobile app to boost its revenue and ramp up player engagement.

The app, FreeWin, is available from Apple’s App Store, for Android devices on Google Play and as a mobile web product. It has been created using the back-office solution provided by Paymax, and comes with marketing solutions to analyse customer behaviour [...]

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