British Columbia Lottery Corporation (BCLC) and Future Anthem have partnered to establish a new AI and data innovation hub situated in BCLC’s Vancouver office.
The new hub will focus on the development of AI, data capabilities and programmes designed to improve the user experience across all of the corporation’s platforms, which include lottery, gaming and sports betting.
The hub will also create Vancouver-based AI jobs that will utilise Future Anthem’s experience in building teams focused on AI research and development, complemented by a small team of BCLC employees with skills and experience in the area.
“BCLC is excited to be partnering with Future Anthem to create the first AI innovation hub in BC focused on the gambling industry,” said BCLC chief information officer Mark Goldberg.
“We know that the key components of the hub will be its data-driven research and software product development to support player engagement and experience, safer play and improved game design, core BCLC business areas.”
Leigh Nissim, CEO and founder of Future Anthem, commented: “This dynamic partnership combines our expertise, reach and technologies and allows us to harness AI for good – to bring true and measurable benefits to players in a responsible, sustainable and enjoyable manner.
“With access to more data across all verticals and channels to build amazing machine learning models and AI applications, I am confident this collaboration will quickly deliver benefits to BCLC and its players to reinforce its lead position within lotteries globally.”