Scientific Games has agreed to continue its successful scratch-off game management partnership with the Kentucky Lottery for a further ten years.
Scientific Games has served as the primary scratch off game provider for the Kentucky Lottery since 1989, with the lottery joining the Scientific Games Enhanced Partnership (SGEP) program in 2018.
This has helped the lottery become one of the top 20 performing instant game lotteries in the world, now generating $940 million annually from scratch offs.
“The Kentucky Lottery is always looking for new and exciting games to offer our players and retailers, and the lottery’s continued partnership with Scientific Games will ensure we are doing just that,” said Kentucky Lottery president and CEO Mary Harville. “Creative and top-performing scratch offs bring the players into retailers, which in turn helps the Kentucky Lottery increase our revenues each year.
“This allows us to fund the many scholarships for Kentucky’s students and families. We look forward to working with Scientific Games to carry out this mission in the years ahead.”
John Schulz, president of Americas and global instant products for Scientific Games, said: “The Kentucky Lottery has always taken an innovative, collaborative approach to growing its scratch off product category, and moving to the SGEP program was a very strategic business decision.
“Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”
Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for Kentucky’s students and families.
In addition, the partnership with Scientific Games has generated more than $1.6 billion in commissions to the lottery’s network of 3,500 retailers.
Scientific Games also provides the lottery with licensed properties, including the ELF-themed holiday games and a digital customer relationship management program, which successfully drives omnichannel player engagement and retention for the Kentucky Lottery’s retail and iLottery.