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UK National Lottery launches augmented reality scratchcards

2nd October 2014 6:17 am GMT

UK National Lottery operator Camelot has launched an industry-first augmented reality scratchcard this week in partnership with technology developer Blippar.

The new £2 scratchcard involves players downloading Blippar's free app onto their smartphone, with which they can 'blip' the scratchcard.  

The smartphone will then show a 3D winter scene and give players the chance to play a free game, enter a prize draw to win £1,000 in shopping vouchers, and read about ways to give scratchcards [...]

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