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Swedish Postcode Lottery ad banned over misleading claims

23rd June 2015 8:16 am GMT

Sweden’s Games Industry Ethics Council (SPER) has banned an advert for the country’s Postcode Lottery after ruling that it was misleading and in breach of the council’s responsible marketing guidelines.

The advert in question was an email promotion that offered players a “limited time offer” but did not state that customers had to commit to buying tickets within three months.

It was reviewed by SPER’s marketing partner SEEM and found to be in breach of the guidelines.

“We [...]

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