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IGT extends products and services supply deal with Finland’s Veikkaus

6th July 2015 6:46 am GMT
IGT

US gaming supplier International Game Technology (IGT) has signed a deal to provide Finland's Veikkaus Oy with its Player Services ecommerce platform, while also extending its product and service contract with the state-owned lottery operator until 2018.

The Player Services solution gives Veikkuas access to all real-time player data across retail, interactive and mobile channels. The omni-channel view of the player is designed to allow IGT's clients to target individuals with personalised, accurate and relevant marketing [...]

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