US gaming supplier International Game Technology (IGT) has signed a deal to provide Finland's Veikkaus Oy with its Player Services ecommerce platform, while also extending its product and service contract with the state-owned lottery operator until 2018.
The Player Services solution gives Veikkuas access to all real-time player data across retail, interactive and mobile channels. The omni-channel view of the player is designed to allow IGT's clients to target individuals with personalised, accurate and relevant marketing [...]
